Zapier is a no-code automation platform that helps individuals and businesses connect apps, automate repetitive tasks, and build AI-powered workflows without relying heavily on developers. It is designed for operations teams, marketers, sales teams, support teams, founders, agencies, and businesses that want to move data between tools automatically and reduce manual work. Zapier describes itself as an AI orchestration platform for building workflows and agents across more than 9,000 apps.
The platform works through automations called Zaps, where one event in an app triggers one or more actions in other apps. For example, a new form submission can create a CRM lead, send a Slack notification, update a spreadsheet, and trigger an email follow-up. This makes Zapier useful for lead management, customer support workflows, sales operations, marketing automation, reporting, onboarding, and internal business processes.
Zapier has also expanded strongly into AI automation. Its product ecosystem includes AI Workflows, AI Agents, AI Chatbots, Tables, Forms, Canvas, Functions, MCP, SDK, CLI, and thousands of app integrations. Zapier Agents allow users to create AI teammates that can use company knowledge and take action across connected apps. This makes the platform useful not only for simple rule-based automation, but also for more flexible AI-driven business workflows.
Zapier offers a free plan, while paid plans are listed from $19.99 per month when billed annually, with higher plans for teams and enterprise needs. Overall, Zapier is a strong choice for businesses that want app integrations, workflow automation, AI agents, and no-code productivity tools in one connected platform.