Walnut

Walnut is an interactive product demo and buyer enablement platform designed for product marketing, presales, sales, customer success, and other go-to-market teams at B2B software companies. It allows organizations to capture their product interface and turn it into clickable, self-guided experiences that prospects and customers can explore without logging into the live application.

The platform supports guided demos, hybrid experiences, and non-guided sandbox demos. Guided experiences use tooltips, hotspots, modals, and sequenced steps to explain a particular workflow, while sandbox demos give viewers more freedom to explore. Teams can also arrange several demos, documents, and videos into playlists, customer hubs, sales hubs, or interactive deal rooms tailored to a specific account or buying journey.

Walnut’s AI tools automate much of the production process. StoryCapture AI records a workflow as the creator clicks through and narrates the product, then assembles an initial demo story. AI Mode can generate guide steps, rewrite copy, modify images and text, anonymize sensitive information, apply styling, identify personalization opportunities, and perform pre-publication quality checks through natural-language instructions. Insights AI lets teams ask conversational questions about demo engagement, funnel performance, and buyer intent.

Personalization tools can adapt demos with prospect names, logos, brand colors, terminology, industries, personas, and relevant use cases. Walnut also supports translated demos, video overlays, lead-capture forms, presenter notes, custom themes, reusable templates, dynamic tokens, and offline access through eligible plans or add-ons.

Analytics measure viewers, sessions, time spent, guide completion, clicks, drop-off points, asset usage, and influenced deals. Engagement information can be connected to platforms such as Salesforce, HubSpot, Marketo, Pardot, Slack, Highspot, and other revenue tools. Current annual pricing starts at $575 per month for Ignite, while Accelerate is listed at $1,550 per month and Scale uses custom pricing.