Vidu

Vidu is a generative AI video platform designed for content creators, marketers, filmmakers, advertisers, designers, and businesses that want to produce video content without traditional filming or complex animation workflows. Users can start from a written prompt or an existing image and generate complete video clips, making the platform useful for social media content, advertising creatives, storytelling, product visuals, and concept development.

The platform supports Text-to-Video and Image-to-Video, allowing users either to describe a scene from scratch or animate a still image. Vidu's current models support resolutions up to 1080p and offer controls for video duration and generation quality. Its Vidu Q3 model supports text-to-video, image-to-video, and start/end-frame video generation for clips ranging from 1 to 16 seconds.

A major strength of Vidu is reference-based generation and subject consistency. Users can provide reference images to preserve the appearance of characters, objects, products, or visual elements across generated scenes. This makes Vidu particularly useful for storytelling, branded advertising, character animation, and campaigns where maintaining visual identity across multiple clips is important. The platform also offers motion control, video extension, multi-frame generation, lip sync, and AI-generated sound effects.

Vidu extends beyond standard video generation with an integrated set of creative AI tools. These include an AI Image Generator, image animation, AI Animation Generator, Video Ad Generator, templates and effects, video upscaling, motion synchronization, and audio generation. Its API platform additionally supports text-to-audio, text-to-speech, voice cloning, image generation, and production workflows such as one-click ad films and AI music videos.

The platform is also suitable for developers and businesses that want to integrate generative video into their own products. Vidu provides an API with credit-based pricing, including programmatic access to its video, image, audio, lip-sync, motion-control, and related generation capabilities. API credits currently cost $0.005 each, with actual generation costs depending on the selected model, resolution, duration, and feature.

Vidu follows a freemium model. New users receive trial credits, and additional credits can be obtained through subscriptions, purchases, daily logins, and platform activities. Overall, Vidu combines AI video generation, character consistency, image animation, creative effects, audio capabilities, and developer APIs into a versatile platform for producing AI-generated video at scale.