Unbounce

Unbounce is a landing page builder and conversion rate optimization platform created for marketers, agencies, growth teams, and businesses running lead-generation or sales campaigns. It enables users to design, publish, test, and optimize standalone landing pages without depending heavily on developers or designers.

Its drag-and-drop builder supports responsive desktop and mobile layouts, reusable page elements, lead-generation forms, custom domains, and more than 100 customizable templates. Users can build pages from scratch, duplicate successful campaigns, access free Unsplash images, and add custom JavaScript, CSS, or HTML when more advanced functionality is required. Pages can be hosted by Unbounce or published through a company’s own domain or WordPress website.

Unbounce includes native A/B testing for creating multiple page variants, allocating traffic manually, monitoring confidence intervals, and comparing conversion results through real-time reporting. Its Smart Traffic technology uses visitor attributes such as device, location, timezone, browser, and operating system to direct each visitor toward the landing page variant most likely to convert. The optimization process can begin after approximately 50 visits.

The platform also includes an integrated AI writing assistant called Smart Copy. It can rewrite, expand, summarize, and refine landing page copy directly within the editor, helping teams produce and test different messaging without leaving the design workflow.

Beyond landing pages, Unbounce supports popups and sticky bars with templates, scheduling, audience targeting, frequency controls, dynamic text replacement, and triggers based on arrival, scrolling, delays, clicks, or exit behavior. These tools can be installed across existing websites to capture leads, promote offers, or communicate announcements.

Unbounce offers a 14-day free trial rather than a permanent free plan. Current subscriptions range from Starter to Agency and Concierge tiers, with differences in page limits, traffic, users, domains, experimentation, AI optimization, and support.