Recraft is an AI-powered visual creation platform built for graphic designers, marketers, illustrators, product teams, ecommerce sellers, and other creative professionals. It combines image generation, vector design, photo editing, mockup creation, upscaling, background removal, and format conversion inside a shared browser-based canvas. Users can begin with a text prompt, choose a visual style and aspect ratio, define preferred colors, and generate several design variations for further refinement.
A major distinction is Recraft’s native vector generation. Its proprietary models can produce editable SVG artwork directly from text prompts, including icons, logos, illustrations, and other scalable brand assets. These vectors contain editable paths rather than simply tracing a raster image, and they can be exported for continued work in tools such as Figma, Framer, and Illustrator. Recraft also supports raster generation, high-resolution output, and exports in formats including SVG, PNG, PDF, TIFF, and Lottie.
The platform includes curated visual styles, custom styles created from reference images, brand color palettes, and image sets for generating multiple stylistically consistent assets. Its editing tools can remove or replace backgrounds, erase objects, vectorize raster images, upscale visuals, recolor designs, and transform uploaded or generated images through natural-language instructions. Users can also apply artwork to realistic product, packaging, apparel, signage, advertising, and device mockups.
Recraft provides web and mobile applications, integrations for Figma, Framer, Google Docs, and Chrome, and an API for incorporating raster generation, vector generation, style creation, vectorization, and background removal into external products. The Free plan makes generated images public and assigns ownership to Recraft, while paid plans provide private generation, full ownership, and broader commercial rights. Subscription credits renew monthly but do not roll over.