Make is a visual automation platform that helps businesses connect apps, automate workflows, manage data, and build AI-powered processes without relying heavily on custom development. It is designed for operations teams, marketers, sales teams, support teams, agencies, developers, and automation builders who want to reduce repetitive manual work across many tools. Make describes itself as a visual AI automation platform where users can connect apps, data sources, and AI models, then build automations and AI agents visually, with code, or by using prompts.
The platform works through scenarios, where users connect modules from different apps and define how data should move between them. This makes Make useful for lead routing, CRM updates, email workflows, customer support automation, reporting, content operations, order management, onboarding, and internal business processes. Its product page highlights a visual-first no-code builder, 3,000+ pre-built app connections, and AI assistance through Maia by Make for building and troubleshooting workflows with natural language.
Make has also expanded into AI agents. Make AI Agents are designed to work inside existing scenarios and automate more complex processes with adaptive decision-making. The help center states that AI Agents are available on paid plans and can help teams build, customize, and manage intelligent workflows.
Pricing includes a free plan with no time limit, while paid plans include Core, Pro, Teams, and Enterprise tiers. The pricing page lists Pro at $21 per month for 10k credits and Teams at $38 per month for 10k credits, with features such as priority execution, custom variables, execution log search, team roles, and shared scenario templates. Overall, Make is a strong option for teams that want flexible app automation, AI workflows, and visual process building in one platform.