Mailchimp

Mailchimp is an all-in-one marketing platform designed for small businesses, ecommerce brands, marketers, agencies, and growing teams that want to manage email campaigns, customer data, automations, and audience engagement from one place. Its core tools include email marketing, a drag-and-drop email builder, customizable templates, signup forms, landing pages, surveys, segmentation, behavioral targeting, reporting, and marketing CRM capabilities.

A major part of Mailchimp is its Marketing Automation Flows. Businesses can build automated customer journeys based on actions and customer data, including welcome sequences, purchase follow-ups, abandoned-cart reminders, tagged-customer campaigns, win-back flows, and other behavior-triggered communications. Mailchimp also provides pre-built automation templates to help teams launch common workflows faster.

Mailchimp includes several AI-powered marketing tools. Generative AI can assist with marketing copy, while the Subject Line Helper provides suggestions for email subject lines. Smart Recommendations provide campaign insights, Predictive Demographics help marketers understand audiences, and Send Time Optimization helps determine when contacts are more likely to engage.

Beyond email, Mailchimp supports landing pages, social media marketing, digital ads, transactional emails, and SMS marketing on eligible paid plans. It integrates with more than 300 services, including Shopify, WooCommerce, Salesforce, Canva, Google Analytics, QuickBooks, Squarespace Commerce, and Zapier.

Mailchimp currently offers Free, Essentials, Standard, and Premium marketing plans. The Free plan supports up to 250 contacts. Essentials starts around $13/month, Standard around $20/month, and Premium around $350/month, with actual pricing depending on contact volume and sending limits. Standard and Essentials offer a 14-day trial without requiring a credit card. A Pay As You Go option is also available for occasional senders.