Magic Hour is a browser-based generative media platform designed for content creators, marketers, social media teams, agencies, ecommerce businesses, and developers. It brings together more than 100 AI-powered video, image, and audio tools, allowing users to create professional-looking visual content without relying on traditional filming, animation, or advanced editing software.
Its video tools support text-to-video and image-to-video generation, video restyling, animation, talking photos, face swapping, lip synchronization, audio-driven video creation, subtitle generation, video expansion, extension, and upscaling. The AI UGC Ad Generator can help businesses create promotional videos and social advertisements, while automated reframing and expansion tools adapt existing footage for different formats.
Magic Hour also provides a large collection of image tools. Users can generate images from prompts, edit existing visuals, swap faces, change clothing, replace heads or bodies, create professional headshots and selfies, expand compositions, remove backgrounds, restore color, upscale images, produce GIFs, generate memes, and build storyboards. The platform includes access to multiple image and video models through a unified interface.
Its audio capabilities include AI voice generation, voice cloning, voice changing, music generation, and extracting or generating audio for video projects. Developers can integrate selected tools through Magic Hour’s API and official open-source SDKs for Python, TypeScript, Go, and Rust.
Magic Hour uses credits, with costs varying according to the tool, duration, resolution, and complexity. A permanent Free plan provides limited credits and lower-resolution exports. Paid plans add watermark-free output, commercial-use rights, larger uploads, higher resolutions, full API access, faster queues, and more concurrent generations.