Leonardo AI

Leonardo.Ai is a generative visual-production platform designed for artists, graphic designers, marketers, game developers, creative teams, and businesses. It combines image generation, AI editing, upscaling, video creation, and model customization in one workspace, allowing users to develop visual assets from an initial concept through to a refined output.

Users can create images from written prompts, transform uploaded images, work with visual references, and select from a broad catalog of first-party and third-party models. Available options cover photorealistic imagery, illustrations, concept art, graphic design, product visuals, characters, and other creative styles. Leonardo also brings external models such as Nano Banana Pro, Seedream, Ideogram, Flux, and GPT Image into the same creative environment, although availability and token costs vary by model.

The platform’s editing tools support inpainting, object replacement, background changes, image expansion, variation generation, and detailed prompt-based refinements. Users can enhance finished visuals with dedicated upscaling tools or animate static images through supported image-to-video models. Leonardo also provides video-generation and editing workflows for social content, advertising, storytelling, and product presentation.

For visual consistency, users can train custom Elements or fine-tuned models using collections of reference images. These models can reproduce a particular character, product, subject, theme, or visual style across multiple generations, making Leonardo useful for branded campaigns, game assets, and repeatable production workflows.

Leonardo offers web access, mobile applications, team plans, and a separate production API with official SDKs. Usage is token-based, with a free allowance and paid plans offering larger allocations, private generation, rollover allowances, and relaxed generation for eligible first-party models. Paid subscribers retain ownership rights over generated images, while free users receive commercial-use rights under a non-exclusive licence but Leonardo retains broader rights to their creations.