Klaviyo

Klaviyo is a B2C CRM, marketing automation, and customer data platform designed especially for ecommerce brands and consumer-focused businesses. It brings customer profiles, marketing, service, analytics, and AI together so businesses can use real-time customer data to create more personalized experiences.

Its automation tools let marketers build multi-step flows triggered by actions such as newsletter signups, product views, abandoned carts, purchases, birthdays, or customer lifecycle changes. Email, SMS, WhatsApp, and mobile push can be coordinated within multichannel journeys, while segmentation can use behavioral, purchase, and profile data in real time. Klaviyo provides more than 80 pre-built flows, over 160 customizable email templates, and more than 350 integrations.

Klaviyo also includes extensive AI capabilities through K:AI. Composer can identify marketing opportunities and help create campaigns, while Customer Agent can answer customer questions, recommend products, and assist shoppers across channels. Other AI features include Flows AI, Segments AI, subject-line generation, personalized send-time optimization, product recommendations, predictive customer lifetime value, churn-risk analysis, and AI-assisted content creation.

Analytics include campaign and flow reporting, attribution, predictive analytics, RFM analysis, custom reports, benchmarks, and product insights. Customer Hub extends the platform with order tracking, returns, subscriptions, recommendations, loyalty information, FAQs, and customer support.

Klaviyo offers a free plan with up to 250 active profiles, 500 email sends per month, $5 of mobile messaging, Composer credits, built-in reporting, and email support. Paid pricing scales according to profiles, channels, and selected products.